Promotion
3 P's · Pillar 4 · Group 5 · Course 1/6
Funnels · Reach
Promotion
3 P's · Course 1 of 6
Ladder concept: the full offer ecosystem strategy
How it flows
The big picture → What matters most → How to run it
What you'll work through
Plan — Building a promotional calendar that aligns launches, seasons, and business goals
Priorities — Ranking promotional opportunities by impact, effort, and strategic fit
Playbook — Codifying your promotional process into a repeatable, executable system
Key questions answered
- How do you build a promotional calendar that drives growth year-round?
- How do you decide which promotions deserve the most time and resources?
- How do you turn your promotional process into a repeatable playbook?
Where this fits
Course 1 of 6 in the Reach group of the Funnels pillar.
Other courses in Reach:
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