Ads
3 T's · Pillar 4 · Group 5 · Course 5/6
Funnels · Reach
Ads
3 T's · Course 5 of 6
Sales conversations: guiding to confident commitment
How it flows
Who to reach → What to try → How to optimize
What you'll work through
Targeting — Defining audiences, platforms, and objectives based on business priorities
Testing — Launching paid campaigns with multiple creatives, audiences, and landing pages to find winners
Tuning — Analyzing ad performance data and reallocating spend toward what converts
Key questions answered
- Who should your ads reach — and where?
- How do you test ad variations to find what actually works?
- How do you read ad data and know what to change?
Where this fits
Part of the Funnels pillar — focused on reach. This is course 5 of 6 in this group.
Other courses in Reach:
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