Who
3 S's · Pillar 1 · Group 6 · Course 1/6
Foundation · Strategy
Who
3 S's · Course 1 of 6
Who: exactly who you serve
How it flows
Broad group → Narrow target → Stated commitment
What you'll work through
Segment — The broad group you could serve
Specificity — Narrowing to the exact person your business is built for
Statement — A clear, one-sentence declaration of who you serve
Key questions answered
- What broad group of people could I serve?
- Who exactly is the one person my business is built for?
- Can I state who I serve in one sentence that leaves no room for confusion?
Where this fits
Part of the Foundation pillar — focused on strategy. This is course 1 of 6 in this group.
Other courses in Strategy:
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