Market

Foundation · Group 4 of 6

Market is one of six groups in the Foundation pillar. Each course in this group builds on the one before it.

Courses in this group

Niches

Niche selection: presence, problem, profit triangle

Avatar

Ideal client: journey, language, avatar profile

Buyer

Buyer behavior: demand-driven markets and purchase patterns

Problem

Core pain: persistent, profitable, specific problems

Demand

Demand signals: lifecycles, pacing, and urgency indicators

Landscape

Terrain: collaborators, complementors, competitors

Need help choosing?

If you're not sure which course in this group fits where you are right now, reach out — we'll help you start at the right one.