Prices

3 V's · Pillar 9 · Group 1 · Course 4/6

Financials · Funds

Prices

3 V's · Course 4 of 6

Pricing strategy: protecting margins by charging wisely

How it flows

What it's worth → How to set it → How to defend it

What you'll work through

Value — What your offer is worth based on the outcome it delivers

Vehicle — The pricing model: one-time, recurring, tiered, usage-based

Validation — Testing and adjusting prices based on market response and margin targets

Key questions answered

  • What is my offer actually worth based on the outcome it delivers?
  • What pricing model works best for my offer — one-time, recurring, or tiered?
  • How do I test and adjust my pricing based on real market feedback?

Where this fits

Part of the Financials pillar — focused on funds. This is course 4 of 6 in this group.

Other courses in Funds:

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