MOFU
3 N's · Pillar 5 · Group 1 · Course 3/6
Features · Flow
MOFU
3 N's · Course 3 of 6
Long-form: enduring digital ebooks and guides
How it flows
What trust requires → How to build it → How to measure it
What you'll work through
Nurture — Content and communication that builds familiarity over time
Need — Helping prospects clarify their problem and see your solution as the fit
Nudge — The signals and prompts that move someone from "interested" to "considering"
Key questions answered
- How do I build enough trust that someone is ready to consider buying?
- How do I help prospects see my solution as the right fit for their problem?
- How do I move someone from casually interested to seriously considering?
Where this fits
Part of the Features pillar — focused on flow. This is course 3 of 6 in this group.
Other courses in Flow:
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