Where

3 C's · Pillar 1 · Group 6 · Course 3/6

Foundation · Strategy

Where

3 C's · Course 3 of 6

Where: channel and market focus

How it flows

Map channels → Choose focus → Commit resources

What you'll work through

Channels — All the places your audience could encounter your business

Concentration — Which channels deserve your energy based on where your audience lives

Commitment — Allocating resources to your chosen channels and cutting the rest

Key questions answered

  • Where could my audience encounter my business?
  • Which channels should I focus on, and which should I drop?
  • Am I fully committed to my chosen channels, or still spreading too thin?

Where this fits

Part of the Foundation pillar — focused on strategy. This is course 3 of 6 in this group.

Other courses in Strategy:

Need more help?

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