Postcard

3 M's · Pillar 3 · Group 4 · Course 4/6

Physical: direct mail and tangible communication

How it flows

Why physical → How to create → How to send

What you'll work through

Medium — Why tangible mail works differently than digital outreach

Message — Designing physical mailers that get opened and acted on

Mechanics — Lists, printing, mailing logistics, and tracking response

Key questions answered

• Why does physical mail still work when everything else is digital?
• How do I design a mailer that people actually read and act on?
• How do I handle printing, mailing lists, and tracking for physical mail campaigns?

Where this fits

Part of the Fundamentals pillar — focused on outreach. This is course 4 of 6 in this group.

Other courses in Outreach:

• Confidence
• Cold
• Text
• Showcase
• Loops

Need more help?

Have a question about this course or want guidance on whether it's the right fit? Reach out — we'll point you to the right next step.