UTM
3 T's · Pillar 6 · Group 3 · Course 5/6
Flywheel · Refine
UTM
3 T's · Course 5 of 6
Attribution: UTM tracking, source tagging, and campaign attribution
How it flows
What to track → How to tag → How to read it
What you'll work through
Tags — UTM parameters and naming conventions that make tracking consistent
Tools — Platforms and analytics systems that capture and display attribution data
Translation — Turning attribution data into clear answers about what's driving results
Key questions answered
- What UTM naming conventions should I use so tracking stays consistent?
- What analytics tools do I need to track where my traffic and conversions come from?
- How do I turn UTM data into actionable decisions about where to invest?
Where this fits
Part of the Flywheel pillar — focused on refine. This is course 5 of 6 in this group.
Other courses in Refine:
Need more help?
Have a question about this course or want guidance on whether it's the right fit? Reach out — we'll point you to the right next step.