Workbooks

3 E's · Pillar 4 · Group 2 · Course 3/6

Funnels · Assets

Workbooks

3 E's · Course 3 of 6

Capture: forms, fields, CTAs, and collection mechanics

How it flows

What they do → How they stay motivated → How they measure progress

What you'll work through

Exercises — Designing prompts and activities that produce meaningful self-directed progress

Engagement — Structuring workbook flow so users stay motivated through completion

Evidence — Building reflection checkpoints that help users measure and document their own results

Key questions answered

  • What exercises produce real breakthroughs for your audience?
  • How do you keep users motivated all the way through a workbook?
  • How should users track and prove their progress inside a workbook?

Where this fits

Part of the Funnels pillar — focused on assets. This is course 3 of 6 in this group.

Other courses in Assets:

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