Overview
Features
Expand · Pillar 5 of 9
University · Pillar 5 of 9
Features
Expand · 6 groups · 36 courses
Features is one of the nine pillars in the DirectoryToolkit curriculum. Each pillar is organized into six focus areas (groups), and each group has six courses that build on each other.
Groups in this pillar
Flow
6 courses · Journey → TOFU → MOFU → BOFU → Pipeline → Path
Frame
6 courses · Landing → Header → Proposition → Capture → CTA → ThankYou
Enhancer
6 courses · Multimedia → Proof → Blocks → Surge → Guarantee → FAQ
Interaction
6 courses · Gamification → Viral → Quizzes → Robot → Embed → Popups
Levels
6 courses · Ladder → Low → Mid → High → Sell → Convert
Release
6 courses · Seed → Internal → JV → Deadline → Kickstart → Evergreen
Need help choosing where to start?
Not sure which pillar or group fits your stage? Reach out and we'll point you to the right entry point.