Plans

3 T's · Pillar 2 · Group 4 · Course 2/6

Framework · Structure

Plans

3 T's · Course 2 of 6

Plans: designing user and pricing plan tiers

How it flows

Who pays → What they get → How it's priced

What you'll work through

Tiers — Defining distinct membership or pricing levels

Terms — What each tier includes, excludes, and how billing works

Trade-ups — How users move between tiers and what incentivizes the upgrade

Key questions answered

  • How do I define distinct membership or pricing tiers?
  • What should each tier include, exclude, and how should billing work?
  • How do I incentivize users to upgrade between tiers?

Where this fits

Part of the Framework pillar — focused on structure. This is course 2 of 6 in this group.

Other courses in Structure:

Need more help?

Have a question about this course or want guidance on whether it's the right fit? Reach out — we'll point you to the right next step.