LeadMagnet
3 C's · Pillar 2 · Group 5 · Course 2/6
Framework · Engine
LeadMagnet
3 C's · Course 2 of 6
Magnets: attract and align ideal audience with lead tools
How it flows
What to offer → How to build it → How to deliver it
What you'll work through
Concept — What kind of free value attracts the right audience
Creation — Building the asset: design, copy, format, and packaging
Capture — The delivery mechanism that trades value for contact information
Key questions answered
- What kind of free value will attract my ideal audience?
- How do I build a lead magnet — design, copy, format, and packaging?
- How do I deliver my lead magnet in exchange for contact information?
Where this fits
Part of the Framework pillar — focused on engine. This is course 2 of 6 in this group.
Other courses in Engine:
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