Stats
3 U's · Pillar 9 · Group 3 · Course 4/6
Financials · Metrics
Stats
3 U's · Course 4 of 6
Unit economics: LTV, CAC, ARPU, and margin per offer
How it flows
What to calculate → Per what → What it tells you
What you'll work through
Units — The per-offer and per-customer metrics that reveal true profitability
Understanding — What each metric means in context of your specific business
Utilization — Using unit economics to make pricing, marketing, and product decisions
Key questions answered
- What are my per-customer and per-offer economics?
- What do these unit economics actually mean for my specific business?
- How do I use unit economics to make better pricing and marketing decisions?
Where this fits
Part of the Financials pillar — focused on metrics. This is course 4 of 6 in this group.
Other courses in Metrics:
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