Ladder

3 M's · Pillar 5 · Group 5 · Course 1/6

Promotion strategy: the promotion system and calendar

How it flows

See the full offer stack → Map the ascent → Connect the rungs

What you'll work through

Map — Every product and offer in your ecosystem laid out by price and value

Movement — How customers naturally progress from one level to the next

Messaging — How each offer points to the next one in the ladder

Key questions answered

• How do I map all my products into one ecosystem with clear entry points?
• What makes customers naturally want to move up to the next level?
• How do I position each product so it naturally leads to the next step up?

Where this fits

Part of the Features pillar — focused on levels. This is course 1 of 6 in this group.

Other courses in Levels:

• Low
• Mid
• High
• Sell
• Convert

Need more help?

Have a question about this course or want guidance on whether it's the right fit? Reach out — we'll point you to the right next step.