Activation

3 T's · Pillar 6 · Group 1 · Course 2/6

Flywheel · Loops

Activation

3 T's · Course 2 of 6

User actions: what members repeatedly do inside the platform

How it flows

What starts it → What they do → How you measure

What you'll work through

Triggers — The events and conditions that initiate user engagement

Tasks — The specific actions users complete during activation

Tracking — Measuring activation success and identifying drop-off points

Key questions answered

  • What events or conditions kick off real engagement for new users?
  • What specific actions should new users complete to get activated?
  • How do I measure activation success and spot where people are dropping off?

Where this fits

Part of the Flywheel pillar — focused on loops. This is course 2 of 6 in this group.

Other courses in Loops:

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