Gamification
3 M's · Pillar 5 · Group 4 · Course 1/6
Gamification
Membership model: recurring subscription design
How it flows
When and why it works → How to build the mechanics → How to sustain engagement
What you'll work through
Mindset — The theory behind gamification: when it helps vs. hurts, intrinsic vs. extrinsic motivation, player psychology, and how to design for different player types
Mechanics — The tools: points, badges, leaderboards, streaks, progress bars — matched to player psychology and target behaviors
Momentum — Sustaining engagement over time: freshness cycles, escalating rewards, and detecting when the game is losing its pull
Key questions answered
- When does gamification actually work, and when does it backfire?
- Which game mechanics fit my audience and the behaviors I want to motivate?
- How do I keep gamification from getting stale and maintain its motivational pull?
Where this fits
Part of the Features pillar — focused on interaction. This is course 1 of 6 in this group.
Other courses in Interaction:
Need more help?
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