Demand
3 S's · Pillar 1 · Group 4 · Course 5/6
Foundation · Market
Demand
3 S's · Course 5 of 6
Demand signals: lifecycles, pacing, and urgency indicators
How it flows
Find evidence → Measure volume → Read direction
What you'll work through
Signals — Where to look for evidence that people are actively searching for a solution
Scale — How big the demand is and whether there's enough volume to sustain a business
Shift — Whether demand is growing, plateauing, or declining — and what that means
Key questions answered
- Where is the evidence that people are actively looking for a solution?
- Is this market big enough to build a sustainable business?
- Is this market growing, shrinking, or holding steady — and what does that mean for me?
Where this fits
Part of the Foundation pillar — focused on market. This is course 5 of 6 in this group.
Other courses in Market:
Need more help?
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