Segments
3 T's · Pillar 3 · Group 5 · Course 4/6
Fundamentals · Email
Segments
3 T's · Course 4 of 6
Segments: tag by behavior, track interactions, target with relevant campaigns
How it flows
Who to group → How to tag → How to target
What you'll work through
Tags — What data points to capture and how to label your contacts
Tiers — Grouping contacts by behavior, interest, purchase history, or engagement
Targeting — Sending different messages to different segments based on where they are
Key questions answered
- How do I tag and label my contacts so I can send the right messages?
- How do I group my contacts by behavior, interest, and engagement level?
- How do I send targeted messages that feel relevant to each group?
Where this fits
Part of the Fundamentals pillar — focused on email. This is course 4 of 6 in this group.
Other courses in Email:
Need more help?
Have a question about this course or want guidance on whether it's the right fit? Reach out — we'll point you to the right next step.