Proposition
3 C's · Pillar 5 · Group 2 · Course 3/6
Features · Frame
Proposition
3 C's · Course 3 of 6
Playbooks: client-facing step-by-step guides you package and sell
How it flows
What they get → What it costs → Why now
What you'll work through
Clarity — Expressing the offer so anyone understands it in under 10 seconds
Comparison — Framing price against value so the math is obvious
Cadence — Communicating pace — how quickly they see results or access the product
Key questions answered
- Can I explain my offer clearly in one sentence that anyone would understand?
- How do I frame price against value so the decision feels obvious?
- How do I set expectations about how fast buyers will see results?
Where this fits
Part of the Features pillar — focused on frame. This is course 3 of 6 in this group.
Other courses in Frame:
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