Retention

3 S's · Pillar 6 · Group 2 · Course 1/6

Flywheel · Loyalty

Retention

3 S's · Course 1 of 6

Retention systems: what keeps users active over time

How it flows

What retention means → How to measure → How to improve

What you'll work through

Signals — The data points that tell you whether people are staying and active

Systems — The structures and automations that support long-term retention

Strategy — A retention plan with specific actions at each stage of the customer lifecycle

Key questions answered

  • What data tells me whether people are actually staying engaged?
  • What systems and automations keep people engaged without constant manual effort?
  • What does a complete retention strategy look like across the customer lifecycle?

Where this fits

Part of the Flywheel pillar — focused on loyalty. This is course 1 of 6 in this group.

Other courses in Loyalty:

Need more help?

Have a question about this course or want guidance on whether it's the right fit? Reach out — we'll point you to the right next step.