Voice
3 T's · Pillar 2 · Group 2 · Course 5/6
Voice
Voice: written brand voice, tone, and messaging style
How it flows
Define your tone → Build your writing templates → Touch every written touchpoint
What you'll work through
Tone — The personality, emotional register, and felt experience of your written voice — who you are on the page and how it lands
Template — The writing frameworks, structural patterns, and sentence rhythms that carry your voice — from how you open to how you close
Transfer — Transferring your voice into every written touchpoint and every person who writes for you — content, team, AI, and systems
Key questions answered
- What personality and emotional tone defines my written voice?
- How do I build writing frameworks and patterns that express my voice consistently?
- How do I transfer my voice consistently into every type of content and every person who writes on my behalf?
Where this fits
Part of the Framework pillar — focused on identity. This is course 5 of 6 in this group.
Other courses in Identity:
Need more help?
Have a question about this course or want guidance on whether it's the right fit? Reach out — we'll point you to the right next step.