Kickstart

3 L's · Pillar 5 · Group 6 · Course 5/6

Features · Release

Kickstart

3 L's · Course 5 of 6

Perception review: are buyers experiencing the journey you designed

How it flows

Final prep → Go live → Manage day one

What you'll work through

Lineup — The pre-launch checklist that catches everything before you flip the switch

Liftoff — The execution of going live: announcements, emails, and activation

Logistics — Managing the first 24–72 hours: orders, questions, issues, and wins

Key questions answered

  • What systems and pages need to be verified before I hit the launch button?
  • How do I coordinate messaging across all channels during launch day?
  • How do I manage the chaos of the first few days after going live?

Where this fits

Part of the Features pillar — focused on release. This is course 5 of 6 in this group.

Other courses in Release:

Need more help?

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