Path

3 P's · Pillar 5 · Group 1 · Course 6/6

Features · Flow

Path

3 P's · Course 6 of 6

Reflection tools: journals and tracking artifacts

How it flows

Entry point → Flow → Destination

What you'll work through

Pages — The specific pages in the conversion sequence and what each does

Progression — How someone moves from page to page and what keeps them going

Pathways — Variations and branches for different audience segments or entry points

Key questions answered

  • What pages should be in my conversion sequence, and what's the job of each one?
  • What keeps someone moving forward through my page sequence instead of dropping off?
  • How do I create different paths for different audience segments or entry points?

Where this fits

Part of the Features pillar — focused on flow. This is course 6 of 6 in this group.

Other courses in Flow:

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