Path
3 P's · Pillar 5 · Group 1 · Course 6/6
Features · Flow
Path
3 P's · Course 6 of 6
Reflection tools: journals and tracking artifacts
How it flows
Entry point → Flow → Destination
What you'll work through
Pages — The specific pages in the conversion sequence and what each does
Progression — How someone moves from page to page and what keeps them going
Pathways — Variations and branches for different audience segments or entry points
Key questions answered
- What pages should be in my conversion sequence, and what's the job of each one?
- What keeps someone moving forward through my page sequence instead of dropping off?
- How do I create different paths for different audience segments or entry points?
Where this fits
Part of the Features pillar — focused on flow. This is course 6 of 6 in this group.
Other courses in Flow:
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