Leads
3 C's · Pillar 2 · Group 6 · Course 3/6
Framework · Launch
Leads
3 C's · Course 3 of 6
Lead capture: turning visitors into prospects
How it flows
Who to capture → How to capture → What to do next
What you'll work through
Criteria — Defining what makes someone a qualified lead worth capturing
Capture — The mechanisms that collect contact information from visitors
Cultivation — What happens immediately after capture to move them toward a decision
Key questions answered
- What makes someone a qualified lead worth capturing?
- How do I collect contact information from the right visitors?
- What should happen immediately after capturing a lead to move them toward a decision?
Where this fits
Part of the Framework pillar — focused on launch. This is course 3 of 6 in this group.
Other courses in Launch:
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