Customer
3 M's · Pillar 4 · Group 6 · Course 3/6
Funnels · Experience
Customer
3 M's · Course 3 of 6
JV: partner and joint venture launches
How it flows
See the full journey → Design the key moments → Run it continuously
What you'll work through
Map — Charting every touchpoint in the customer journey from awareness to advocacy
Moments — Designing intentional experiences at critical stages that reduce friction and build trust
Management — Refining the journey continuously using data, feedback, and behavioral patterns
Key questions answered
- What does your customer's full journey look like from first click to loyal advocate?
- Which moments in the journey have the biggest impact on trust and loyalty?
- How do you use data and behavior patterns to keep improving the customer journey?
Where this fits
Part of the Funnels pillar — focused on experience. This is course 3 of 6 in this group.
Other courses in Experience:
Need more help?
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