Problem

3 P's · Pillar 1 · Group 4 · Course 4/6

Foundation · Market

Problem

3 P's · Course 4 of 6

Core pain: persistent, profitable, specific problems

How it flows

Surface symptoms → Root cause → Price of the pain

What you'll work through

Pain — The visible symptoms your audience experiences and complains about

Pattern — The underlying root cause that most people don't see yet

Price — Whether the pain is severe and persistent enough that people pay to solve it

Key questions answered

  • What is my audience complaining about most visibly?
  • What's the real problem hiding underneath the symptoms?
  • Is this problem painful enough that people will actually spend money to fix it?

Where this fits

Part of the Foundation pillar — focused on market. This is course 4 of 6 in this group.

Other courses in Market:

Need more help?

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