Heatmap
3 B's · Pillar 6 · Group 3 · Course 6/6
Flywheel · Refine
Heatmap
3 B's · Course 6 of 6
Behavior tracking: monitoring user and system patterns
How it flows
What to observe → How to capture → What to change
What you'll work through
Behavior — What user actions reveal about how people actually use your platform
Benchmarks — Normal vs. abnormal behavior patterns and what each indicates
Breakthroughs — Specific design and content changes driven by behavior data
Key questions answered
- What do user clicks, scrolls, and movements tell me about how people use my site?
- How do I tell the difference between normal behavior and a problem pattern?
- What specific changes should I make based on what the behavior data shows?
Where this fits
Part of the Flywheel pillar — focused on refine. This is course 6 of 6 in this group.
Other courses in Refine:
Need more help?
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