Assets
3 M's · Pillar 4 · Group 5 · Course 2/6
Funnels · Reach
Assets
3 M's · Course 2 of 6
Entry offer: low-ticket funnel entry point
How it flows
What you need → How to create it → How to organize it
What you'll work through
Materials — Inventorying the collateral, graphics, copy, and media kits each promotion requires
Manufacturing — Creating promotional assets from scratch: graphics, copy, sequences, and media kits
Management — Organizing, versioning, and governing promotional assets so teams always use current materials
Key questions answered
- What materials does every successful promotion need?
- How do you efficiently produce all the assets a campaign needs?
- How do you keep promotional assets organized and up to date?
Where this fits
Part of the Funnels pillar — focused on reach. This is course 2 of 6 in this group.
Other courses in Reach:
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