ROI
3 M's · Pillar 9 · Group 3 · Course 2/6
Financials · Metrics
ROI
3 M's · Course 2 of 6
ROI measurement: tracking return on investment across initiatives
How it flows
What you invested → What it returned → What to do about it
What you'll work through
Measurement — How to calculate ROI across marketing, tools, hires, and initiatives
Mapping — Tracking ROI per initiative so you know where to invest more or less
Migration — Shifting resources from low-ROI to high-ROI activities
Key questions answered
- How do I calculate ROI on my marketing, tools, and team investments?
- Which of my investments are producing the best returns?
- How do I shift my resources away from low-ROI activities toward high-ROI ones?
Where this fits
Part of the Financials pillar — focused on metrics. This is course 2 of 6 in this group.
Other courses in Metrics:
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