Addons
3 E's · Pillar 4 · Group 3 · Course 1/6
Funnels · Offers
Addons
3 E's · Course 1 of 6
Media: visuals, video, and audio on the page
How it flows
What to add → How to build it → How it feels
What you'll work through
Extensions — Identifying capabilities your core offering can expand through supplementary features
Engineering — Building add-on components that increase utility without increasing complexity
Experience — Integrating add-ons into the buying experience so they feel native, not bolted on
Key questions answered
- What supplementary features would make your core offer more valuable?
- How do you add features without making the product harder to use?
- How do you present add-ons so they feel like a natural part of the offer?
Where this fits
Part of the Funnels pillar — focused on offers. This is course 1 of 6 in this group.
Other courses in Offers:
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