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3 P's · Pillar 1 · Group 4 · Course 2/6
Foundation · Market
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3 P's · Course 2 of 6
Ideal client: journey, language, avatar profile
How it flows
Who they are → How they think → How they talk
What you'll work through
Profile — Demographics, psychographics, and behavioral patterns of your ideal customer
Psychology — What they worry about, aspire to, and use to make decisions
Phrases — The exact language they use to describe their problems and desires
Key questions answered
- Who exactly is my ideal customer?
- What drives my ideal customer's decisions and fears?
- What words does my audience actually use when they talk about this problem?
Where this fits
Part of the Foundation pillar — focused on market. This is course 2 of 6 in this group.
Other courses in Market:
Need more help?
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