TripWire
3 E's · Pillar 4 · Group 3 · Course 4/6
Funnels · Offers
TripWire
3 E's · Course 4 of 6
Surge: controlled sales spikes through bonuses and urgency
How it flows
The first purchase → The math behind it → The path forward
What you'll work through
Entry — Designing irresistible micro-offers that lower the barrier to a buyer's first purchase
Economics — Pricing tripwire offers so they cover costs and create profit potential through the upsell path
Escalation — Building the post-purchase path that upgrades tripwire buyers into core customers
Key questions answered
- What makes a tripwire offer truly irresistible?
- How do you price a tripwire so it pays for itself and opens the door to more?
- How do you move a tripwire buyer into your core product lineup?
Where this fits
Course 4 of 6 in the Offers group of the Funnels pillar.
Other courses in Offers:
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