Discount
3 S's · Pillar 4 · Group 3 · Course 3/6
Funnels · Offers
Discount
3 S's · Course 3 of 6
Blocks: reusable page sections and modular design
How it flows
When to discount → How to build it → How to protect it
What you'll work through
Strategy — Defining when and why discounts serve business goals without eroding value
Structure — Building discount mechanics including codes, tiers, conditions, and expirations
Safeguards — Preventing discount abuse and protecting brand perception during promotions
Key questions answered
- When do discounts help your business — and when do they hurt?
- How do you set up discount codes, tiers, and expiration rules?
- How do you prevent discount abuse without frustrating honest buyers?
Where this fits
Course 3 of 6 in the Offers group of the Funnels pillar.
Other courses in Offers:
Need more help?
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