Bundles

3 C's · Pillar 4 · Group 3 · Course 5/6

Funnels · Offers

Bundles

3 C's · Course 5 of 6

Guarantee: risk reversal and confidence builders

How it flows

What goes together → What it's worth → How to present it

What you'll work through

Combination — Selecting products and assets that create logical, high-value groupings

Calculation — Pricing bundles to increase average order value while delivering obvious savings

Communication — Presenting bundles at decision points where they outperform individual offers

Key questions answered

  • Which products belong together in a bundle?
  • How do you price a bundle so it increases order value and feels like a deal?
  • Where and how do you present bundles so buyers choose them over single products?

Where this fits

Course 5 of 6 in the Offers group of the Funnels pillar.

Other courses in Offers:

Need more help?

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