Bump
3 V's · Pillar 4 · Group 3 · Course 2/6
Funnels · Offers
Bump
3 V's · Course 2 of 6
Proof: testimonials, case studies, and social proof
How it flows
What's worth adding → How to offer it → How to track it
What you'll work through
Value — Determining which upgrades naturally complement the primary purchase decision
Vehicle — Designing the delivery mechanism and timing for bump offers so they feel helpful, not pushy
Visibility — Measuring bump performance and optimizing acceptance rates through testing and data
Key questions answered
- Which upgrades pair naturally with your main offer?
- When and how should you present a bump offer?
- How do you track and improve bump offer acceptance rates?
Where this fits
Course 2 of 6 in the Offers group of the Funnels pillar.
Other courses in Offers:
Need more help?
Have a question about this course or want guidance on whether it's the right fit? Reach out — we'll point you to the right next step.