Worth
3 C's · Pillar 4 · Group 6 · Course 4/6
Funnels · Experience
Worth
3 C's · Course 4 of 6
Deadline: time-bound urgency and scarcity mechanics
How it flows
The math → The proof → The belief
What you'll work through
Calculus — Building the business case that proves your offer delivers measurable outcomes
Case — Collecting testimonials, case studies, and data that substantiate your value claims
Conviction — Presenting proof of worth in formats that create certainty and drive purchases
Key questions answered
- How do you prove your offer delivers real, measurable results?
- What proof should you collect to back up your value claims?
- How do you present proof of value so it actually drives purchases?
Where this fits
Course 4 of 6 in the Experience group of the Funnels pillar.
Other courses in Experience:
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