Playbooks

3 P's · Pillar 4 · Group 2 · Course 2/6

Funnels · Assets

Playbooks

3 P's · Course 2 of 6

Proposition: price, pace, performance clarity

How it flows

What it teaches → How it looks → What it's worth

What you'll work through

Process — Outlining the step-by-step methodology your playbook will teach

Presentation — Writing and designing actionable guidance that moves readers from concept to completion

Pricing — Packaging and pricing playbooks with supporting assets for maximum perceived value

Key questions answered

  • What methodology should your playbook walk people through?
  • How do you present instructions so people actually finish what they start?
  • What price point and packaging make a playbook feel like a premium product?

Where this fits

Course 2 of 6 in the Assets group of the Funnels pillar.

Other courses in Assets:

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