Facebook Pixel

You can track Popup events with Facebook Pixel to measure widget performance and build retargeting audiences. This guide covers the three event types and how to set up your Pixel.

There are three event types you can track:

Widget Display — fires when a widget appears on screen
Optins — fires when a visitor submits a form
Button Clicks — fires when a visitor clicks a link, close, or custom button

To track when a widget is shown, open the Display Rules tab and enable the Tracking Pixel Code switch. Paste your Facebook Pixel event code in the field that appears.

!Display Rules tab with Tracking Pixel Code

!Tracking Pixel Code field

Tracking Optins

To track form submissions, edit the widget and click the submit button. Open On Submit Actions, then add Execute JavaScript and paste your Pixel event code.

!Edit submit button actions

!Execute JavaScript for optin tracking

Tracking Button Clicks

For link, close, or custom buttons, click the button to edit it. Open On Click Actions, then add Execute JavaScript and paste your Pixel event code.

!Button On Click Actions

!Execute JavaScript for click tracking

Facebook Pixel Setup

If you have not set up Facebook Pixel yet, follow these steps.

Step 1: Create Your Pixel

Go to facebook.com/events_manager and create a new Pixel.

!Facebook Events Manager

!Create Pixel step 1

!Create Pixel step 2

Step 2: Install the Pixel Code

Copy the base Pixel code and add it to your website's header.

!Copy Pixel code

!Pixel code snippet

Step 3: Add Event Codes to Your Widgets

Use the standard Facebook Pixel event codes in your widget actions. Common events include:

!Standard event code examples

!Event code in widget action

!Complete event tracking setup

Verifying Your Pixel

Install the Facebook Pixel Helper Chrome extension to verify that your Pixel is firing correctly. The extension shows which events are being tracked on any page.

!Facebook Pixel Helper verification

Need more help?

If you've worked through this and still need a hand, contact support — we'll dig in with you.

Contact support