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Features

Button Actions

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Button actions define what happens when a visitor clicks a button in your widget. You can submit form data, redirect visitors, close the widget, or trigger custom behavior.

Button Types

Each button has a type that determines its primary behavior.

Submit

Submits the form data to your Popup contact list.

!Submit button type

Close

Closes the widget without submitting data.

!Close button type

Redirects the visitor to a specified URL.

!Link button type

Custom

Triggers only the configured On Click Actions without any default behavior.

!Custom button type

Adding Actions

To add actions to a button, click the On Submit Actions or On Click Actions section, then press Add Automation.

!Add Automation button

These actions are built into Popup and available for any button:

  • Go to widget screen — navigate to another step within the widget
  • Go to URL — redirect the visitor to a new page
  • Go to URL and send data — redirect and pass form field values as URL parameters
  • Send email notification — send an email when the button is clicked
  • Open a widget — trigger another widget to appear
  • Execute JavaScript — run custom JavaScript code

If you have connected integrations, additional actions will appear in the list. These let you send data to external services when a button is clicked.

!Integration actions list

!Integration action configuration

Using Multiple Actions

You can combine multiple actions on a single button. Actions execute from top to bottom in the order they are listed.

!Multiple actions on a button

Actions Tutorial

Here is a detailed walkthrough of each action type.

Go to Widget Screen

Select which widget step the visitor should see next.

!Go to widget screen action

Go to URL

Enter the destination URL. The visitor will be redirected after clicking.

!Go to URL action

Go to URL and Send Data

Redirect the visitor and append form field values as query parameters. For example:

https://example.com/?email={email}&name={name}

!Go to URL and send data action

Reading Form Field Data with Variables

Use {vars} syntax to reference form field values in your action configuration. Each variable corresponds to a form field name — for example, {email} pulls the value from the email field.

Send Email Notification

Configure the recipient, subject, and body for an email that sends when the button is clicked.

!Send email notification action

Open a Widget

Select another widget to open when the button is clicked.

!Open a widget action

Execute JavaScript

Enter custom JavaScript that runs when the button is clicked. Use this for analytics events, custom integrations, or any other client-side logic.

!Execute JavaScript action

Link buttons include a URL field and an option to open in a new tab.

!Link button URL field

Close buttons dismiss the widget. You can add On Click Actions to run before the widget closes.

!Close button options

!Custom button with On Click Actions

Need more help?

If you've worked through this and still need a hand, contact support — we'll dig in with you.

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