Path
Funnels · Lifecycle · Course 6 of 6
Funnels · Lifecycle
Path
3 P's · Course 6 of 6
Reflection tools: journals and tracking artifacts
How it flows
Entry point → Flow → Destination
What you'll work through
Pages — The specific pages in the conversion sequence and what each does
Progression — How someone moves from page to page and what keeps them going
Pathways — Variations and branches for different audience segments or entry points
Key questions answered
- What pages should be in my conversion sequence, and what's the job of each one?
- What keeps someone moving forward through my page sequence instead of dropping off?
- How do I create different paths for different audience segments or entry points?
Where this fits
Course 6 of 6 in the Lifecycle System of the Funnels pillar.
Other courses in Lifecycle:
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