Frame — Funnels Training Pod

6 courses covering Landing, Header, Proposition and more

Frame is one of six pods in the Funnels pillar. Each course in this pod builds on the one before it.

Your landing page is where persuasion either works or it does not. Every other part of your funnel exists to get someone here. If this page fails, everything upstream was wasted effort. Landing is where you learn to build pages that convert -- not through tricks, but through clarity, proof, and a compelling reason to act.

This pod covers landing page design, headline formulas, social proof, calls to action, above-the-fold strategy, and conversion-focused copywriting. These are not aesthetic choices. Every element on a landing page either moves someone toward the action you want or gives them a reason to leave. This pod teaches you to know the difference.

These six courses give you the skills to build pages that do the selling for you.

What You'll Learn

• Landing Page Design -- Build pages structured around a single goal with zero distractions. You will learn layout principles, visual hierarchy, mobile optimization, and the design patterns that keep attention focused on the action you want visitors to take.

• Headline Formulas -- Write headlines that stop the scroll and frame the conversation on your terms. You will learn the headline structures that work across industries, how to test variations, and why the first eight words on your page carry more weight than the next eight hundred.

• Social Proof -- Deploy testimonials, case studies, logos, numbers, and endorsements that make your claims believable. You will learn proof hierarchy, placement strategy, and how to collect and present social proof that actually moves the needle instead of taking up space.

• Calls to Action -- Design CTAs that feel like the obvious next step, not a pressure tactic. You will learn button copy, placement, repetition strategy, and the psychology of commitment that makes clicking feel easy and natural.

• Above-the-Fold Strategy -- Optimize the first screen visitors see before they scroll. You will learn what belongs above the fold, what does not, and how to communicate your core promise in the three seconds before someone decides to stay or leave.

• Conversion-Focused Copywriting -- Write page copy that addresses objections, builds desire, and drives action -- without sounding like a used car ad. You will learn copy frameworks, voice calibration, and how to write for people who scan instead of read.

By the End of This Pod

• A high-converting landing page template you can adapt for any offer in your business
• A swipe file of proven headline formulas, CTA patterns, and social proof formats
• The ability to diagnose why a page is underperforming and fix it without redesigning from scratch
• Confidence that your pages are doing the persuasion work so you do not have to do it live

Courses in this pod

Landing

Selection: choose what to create next and why

Header

Templates: from-scratch scaffolds for anything

Proposition

Playbooks: client-facing step-by-step guides you package and sell

Capture

Workbooks: exercises and interactive worksheets

CTA

Slides: decks, presentations, and teaching visuals

ThankYou

Swipe: ready-to-use copy, scripts, and content

Need help choosing?

If you're not sure which course in this pod fits where you are right now, reach out — we'll help you start at the right one.