Why — Why: Purpose †’ Positioning †’ Decision Filter
3 R's · Pillar 1 · Group 6 · Course 1/6
Foundation · Strategy
Why
3 R's · Course 1 of 6
Why: purpose → positioning → decision filter
How it flows
Find it → Frame it → Use it
What you'll work through
Root — The foundational reason your business exists beyond making money
Resonance — Framing your why in a way that connects with your audience's values
Rudder — Using your why as the filter for every major business decision
Key questions answered
- Why does my business exist beyond making money?
- How do I express my why in a way that resonates with the people I want to reach?
- Am I using my why to guide decisions, or just to tell a good story?
Where this fits
Course 1 of 6 in the Strategy group of the Foundation pillar.
Other courses in Strategy:
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