Problem — Core pain: Persistent, Profitable, Specific Problems
3 P's · Pillar 1 · Group 4 · Course 2/6
Foundation · Market
Problem
3 P's · Course 2 of 6
Core pain: persistent, profitable, specific problems
How it flows
Surface symptoms → Root cause → Price of the pain
What you'll work through
Pain — The visible symptoms your audience experiences and complains about
Pattern — The underlying root cause that most people don't see yet
Price — Whether the pain is severe and persistent enough that people pay to solve it
Key questions answered
- What is my audience complaining about most visibly?
- What's the real problem hiding underneath the symptoms?
- Is this problem painful enough that people will actually spend money to fix it?
Where this fits
Course 2 of 6 in the Market group of the Foundation pillar.
Other courses in Market:
Need more help?
Have a question about this course or want guidance on whether it's the right fit? Reach out — we'll point you to the right next step.