CRM — Relationship system: CRM for Tracking and Managing Customers
3 R's · Pillar 2 · Group 1 · Course 3/6
Framework · Architecture
CRM
3 R's · Course 3 of 6
Relationship system: CRM for tracking and managing customers
How it flows
Why track → What to track → How to use it
What you'll work through
Rationale — Why every customer interaction needs to be captured somewhere
Records — What data to collect, how to organize it, and where it lives
Relationships — Using CRM data to personalize communication and deepen loyalty
Key questions answered
- Why does every customer interaction need to be tracked?
- What customer data should I collect and how should I organize it?
- How do I use CRM data to build deeper customer relationships?
Where this fits
Course 3 of 6 in the Architecture group of the Framework pillar.
Other courses in Architecture:
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