Perception
3 G's · Pillar 4 · Pod 6 · Course 5/6
Features · Experience
Perception
3 G's · Course 5 of 6
Perception review: are buyers experiencing the journey you designed
How it flows
What you intend → What's actually happening → What needs to change
What you'll work through
Goal — Defining how you want buyers to experience and perceive your brand
Gauge — Examining how buyers actually experience your brand versus how you intend it
Gap — Closing the distance between designed experience and real-world buyer perception
Key questions answered
- What perception do you want buyers to have of your brand?
- How do your buyers actually perceive your brand right now?
- How do you close the gap between what you intend and what buyers experience?
Where this fits
Course 5 of 6 in the Experience group of the Features pillar.
Other courses in Experience:
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