Ambassadors — Ambassador programs: User-led Expansion and Advocacy
3 I's · Pillar 6 · Group 4 · Course 6/6
Flywheel · Grow
Ambassadors
3 I's · Course 6 of 6
Ambassador programs: user-led expansion and advocacy
How it flows
Who your best users are → How to empower them → How to reward them
What you'll work through
Identification — Finding the customers who already advocate for you naturally
Investment — Giving ambassadors tools, access, and recognition to amplify their efforts
Impact — Measuring the reach and revenue ambassadors generate
Key questions answered
- Who are the customers already spreading the word about me without being asked?
- What tools and recognition do I give my best advocates to help them do even more?
- How do I measure the actual business impact of my ambassador program?
Where this fits
Course 6 of 6 in the Grow group of the Flywheel pillar.
Other courses in Grow:
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