Journey
Funnels · Lifecycle · Course 1 of 6
Funnels · Lifecycle
Journey
3 S's · Course 1 of 6
Quick reference: cheatsheets and fast-use guides
How it flows
Full lifecycle → Key transitions → Designed path
What you'll work through
Stages — Stranger, visitor, lead, buyer, customer, advocate — the complete lifecycle
Shifts — The critical transitions between stages and what triggers each one
System — The designed path that moves people through the journey intentionally
Key questions answered
- What are the key stages someone passes through before becoming a loyal customer?
- What triggers someone to move from one stage to the next?
- How do I intentionally move someone from one stage to the next?
Where this fits
Course 1 of 6 in the Lifecycle System of the Funnels pillar.
Other courses in Lifecycle:
Need more help?
Have a question about this course or want guidance on whether it's the right fit? Reach out — we'll point you to the right next step.