Teach

Formula · Pod 1 of 6

Teach is one of six pods in the Formula pillar. Each course in this pod builds on the one before it.

Your knowledge has value. Courses are how you package it into a product that sells while you sleep. This is the foundation of Pillar 8 (Formula) -- learning to take what you know and deliver it as a structured, self-paced education product that serves hundreds or thousands of students without requiring your direct time.

If you have expertise that solves a specific problem, you have the raw material for a course. This pod teaches you how to turn that raw material into a polished, profitable product.

What You'll Learn

• Curriculum Design -- How to structure your knowledge into a learning experience that actually transforms students. You will learn to define clear outcomes, sequence content logically, and build modules that move learners from confused to competent without overwhelming them.

• Video Production -- How to create professional course videos without a Hollywood budget. You will learn the equipment, setup, filming techniques, and editing workflows that produce clean, engaging video content -- whether you are teaching on camera or sharing your screen.

• Course Platform Setup -- How to choose and configure the right platform for your course. You will evaluate the major course hosting options, set up your course environment, and configure the student experience from enrollment through completion.

• Student Experience -- How to keep students engaged and moving through your material. You will design onboarding flows, progress tracking, community elements, and support systems that dramatically improve completion rates and student satisfaction.

• Pricing Education Products -- How to price your course for maximum revenue without leaving money on the table. You will learn pricing models, tiered structures, launch pricing versus evergreen pricing, and the psychology behind what makes people buy educational content.

• Course Marketing -- How to get your course in front of the right audience and convert interest into enrollment. You will build launch sequences, sales pages, email funnels, and ongoing marketing systems that keep enrollment flowing long after launch day.

By the End of This Pod

• • You have a complete, market-ready course with structured curriculum, professional video content, and a fully configured platform.
• • You have a student experience designed for high completion rates, with onboarding, progress tracking, and community support.
• • You have a pricing strategy and marketing system in place that drives consistent enrollment without requiring your daily attention.
• • You understand how to iterate on your course based on student feedback, improving it with every cohort.

Courses in this pod

Course

Course architecture: modules, lessons, outcomes, flow, format (universal framework)

Signature

Signature course: flagship program with methodology and positioning

Starter

Starter course: entry-level, low-risk, fast to ship

Spotlight

Spotlight course: focused deep-dive on one topic

Programs

Support materials: workbooks, tangibles, references (applies to all sizes)

Heroes

Transformation narrative: student journey from start to achievement (applies to all sizes)

Need help choosing?

If you're not sure which course in this pod fits where you are right now, reach out — we'll help you start at the right one.