Purchase
3 M's · Pillar 8 · Pod 6 · Course 5/6
Formula · Streams
Purchase
3 M's · Course 5 of 6
Purchase psychology: why people buy knowledge products and programs
How it flows
Why people buy → What they need to see → How to speak to it
What you'll work through
Motivations — The real reasons people invest in knowledge products
Markers — The trust signals, proof, and framing that trigger purchase decisions
Message — Marketing copy that speaks to the actual buying trigger, not your assumptions
Key questions answered
- What are the real reasons people buy knowledge products?
- What trust signals and proof points trigger someone to actually buy?
- How do I write marketing copy that speaks to why people actually buy?
Where this fits
Course 5 of 6 in the Streams group of the Formula pillar.
Other courses in Streams:
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